Check for Redirect Chains
What're redirect chains? A string of multiple re-directs to still another from location. Why do redirect chains issue? Having also several redirects may possibly trigger the Googlebot to fundamentally quit following the chain You lose "link juice" with each redirect. How am I able to check for chains that are redirect? Screaming Frog
Title Tag Length
Exactly what are optimized title tags? Having less than 65 characters in the title tag. Does character size matter? Having over 65 65 characters will result in the title being truncated. This can cut off your message or keywords to searchers. How could I check for title character dimensions? Screaming frog
Check for Damaged redirects
Exactly what are re-directs that are damaged? A link that requires one to an error page. Do broken re-directs issue? Lead to consumer experience that is poor Low quality score of your website Negatively affect your rating in the SERPs How am I able to check for broken re-directs? Screaming Frog Google Web Master Tools > Crawl Errors
302 redirects
What's a 302 redirect? Tells search engines a page continues to be moved. Why do 302 redirects issue? 302 redirects don't move SEO equity, in the event you redirect a a typical page, meaning, the link worth does not pass through. It could prevent content on the new url from indexing because Google believes a-T some point you will revert back to the url that is re-directed. How may I check for 302 redirects? Screaming Frog Redirect Checker
Missing Meta Descriptions
What're lacking meta-descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive element of the content and uses it for the snippet to show users in the SERP. Do meta descriptions matter? While completing the meta-description has become less important to tell the search engines what your page is about, it`s still a great place to put in keywords and language that'll elicit a click from the user. You miss out the the possibility to frame your snippet the way which you want it to read by not filling out the meta description. How can I check the for meta description that is missing? Screaming Frog > Meta description
Title Missing
What're missing title tags? Not having an input in to how search engines are seeing your page titles. Do lacking title tags matter? Page titles are a factor that is ranking, they tell search engines what your page is about. Does not give the user a clear indication regarding just what the content on the page is about. How could I check if I`m lacking ? Using the title tab.
Check for rel=nofollow Stats
What is rel="no follow"? A command telling Googlebot perhaps not to pass credit, trust or any equity through a link. Why do no-follow links issue: In the event you'd like to pass link equity through an out bound link or via an internal link on your site If you`re hyperlink constructing and acquiring no-follow hyperlinks, you`re acquiring diminished returns in your effort How can I check for no-follow hyperlinks: Majestic Screaming Frog A nofollow browser plugin
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